Brand brief

from Shelly Palmer – Digital Wisdom (Introduction) on Rap Genius

Meaning

The goal of a brand.
The collection of ideas that will help reach this goal.

It keeps an idea fresh.
It keeps an idea clean.
It keeps an idea sexy.

Here is a literal brand brief:

To help improve the meaning of these lyrics, visit “Digital Wisdom (Introduction)” by Shelly Palmer and leave a comment on the lyrics box