But rather who has control – and how much – over the production of that commodity.
Priority, Rap-a-Lot, Stones Throw, Def Jux…there is a long list of great independent record labels in Hip Hop history. However, once SoundScan started providing new numbers on the popularity of Hip Hop by 1991, record label conglomerates swooped in.
At first, major labels simply began “stealing” artists from independent labels due to the fact they could offer more lucrative deals. After the Telecommunications Act of 1996, they started buying up independent labels whole. Eventually, major labels ended up merging together, and we now have 3 labels controlling over 80% of the music sales.
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