Some would argue that once profit-oriented music labels entered the scene, the fertile breeding ground for good rappers, and thus Hip Hop as a creative culture, disappeared.
This is an old argument…It basically revolves around the idea that a “business first” mentality ballooned Rap’s preoccupation with sex and violence.
In discussing the “Aesthetics of Rap”, music writer Mtume ya Salaam says:
Good art is distinguished because it possesses at least one — and usually more than one — attribute such as sincerity, originality, honesty, or creativity. Good art is usually emotionally involving and/or thought-provoking. These, I believe, are attributes that almost all “good” art shares.
The thing about all these attributes is that more times than not, they will fail to garner attention (read: money). Failure is inherent in the processes of creating art, and failure is not something that major labels are amiable too.
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