Thoughts, feelings, values, and style.
This goes back to subcultures “communicating through commodities”, but there is this sort of paradox within subcultures where it’s almost impossible to have a clear cut distinction between commercial exploitation on one hand and creativity & originality on the other. For example:
- Style/Clothing — Necessarily depends on the commercial lanes of production, distribution, and marketing.
- Feelings/Thoughts — The process of producing music is inherently commercial. Not only is a commodity being made right then and there, but it often involves taking pieces from a separate musical commodity — sampling — in order to make something new.
Since the values of Hip Hop can’t completely cut ties with the larger commercialized society, some of its subversive power is defused. Nonetheless, it remains inherently political.
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