815
I learned about this through Dan Ariely’s books and TED talks. Read his shit he’s the man.
http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html
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“Neeeed… Productsss… iPhoneee 5c….”
Just kidding.. kinda
I’m just going to jump right into the essay without defining anything; I’ll assume you’ve done the reading.