great interview with stanley hainsworth, starbucks’s creative director.

Howard was very wise in knowing that Starbucks was not the only company in the world to make great coffee. On the contrary, there are hundreds of other companies that can make great coffee. So what’s the great differentiator? The answer is the distinction that most great brands create. There are other companies that make great running shoes or great toys or great detergent or soap, but what is the real differentiator that people keep coming back for? For Starbucks, it was creating a community, a “third place.” It was a very conscious attribute of the brand all along and impacted every decision about the experience: who the furniture was chosen for, what artwork would be on the walls, what music was going to be played, and how it would be played.

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“organic” is an interesting story itself eg it doesn’t necessarily mean a food is pesticide free, there is a list of approved “organic” pesticides. great article

In our opinion, food labeling in the U.S. is probably one of the most confusing, dysfunctional and often-misleading aspects of the food market.

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i wonder what the other factors are – i’d want to see tweets by the ppl i most interact with, often most retweeted or favorited are by a person i casually follow and likely to be totally uninteresting to me.

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or listen to it – commercials for drugs have gotten comical. half the ad is horrible side effects.

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