Activity trackers like FitBit could play a valuable role in the fight against obesity, since they require much less time and effort than other methods of self-monitoring and tracking.

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Each year the American College of Sports Medicine makes a list of the top fitness trends leading into the next calender year.

The top fitness trends for 2015 are based on survey responses from 3,403 ACSM certified professionals.

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This might be understood as an allusion to the aftermath of Kendrick’s verse on Big Sean’s “Control,” specifically the response to these lines:

I’m Makaveli’s offspring, I’m the King of New York
King of the Coast, one hand, I juggle them both

A number of New York artists took offense to this.

In an interview with Hot 97, Kendrick Lamar said he was disappointed that the verse had been taken “out of context.”

Cole, too, is seemingly disappointed that competition among black hip hop artists has drawn attention away from white appropriation of black music.

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Cole predicted that Iggy Azalea would win at the 2015 Grammys because of her popularity with mainstream, and white audiences, rather than the quality of her music. In 2015, she was nominated for four Grammys.

The 2014 American Music Awards validated this as a pretty safe bet, with Igloo Australiaer…Iggy Azalea walking away with two wins (Favorite Rap/Hip-Hop Album & Artist), this from her six nominations.

UPDATE: Iggy ended up with no awards, losing out to Eminem, Sam Smith, and A Great Big World. Cole has since mocked this during live performances of the song.

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You kill a nigga over beef and cheddar even better
Just one less coon they won’t have to arrest soon

If you want a good picture of just how far Cole has come as an artist go back and listen to his first project, The Come Up. It’s rough, to say the least. He hadn’t really found his sound yet, production-wise, and at times the lyrics seem forced. This track was not one of those times, though.

While the production is dated, it’s clear that the subject matter is very close to Cole’s heart. Change up the beat and this could easily pass as a lead track on 2014 Forest Hills Drive. There’s a lot of raw emotion here, which is Cole’s bread and butter.

It’s hard to say for sure what sparked Cole’s emotion on this track, but it was released just a few months after a group of plainclothes police officers fired 50 shots into the car of Sean Bell, killing him and severely wounding two others, the night before his wedding.

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Totally sauced me with that non-existent subtitle button tho…

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Throughout the hook, Cole makes an important point by intentionally biting Drake’s flow and delivery from “Started at the Bottom”. In 2010, Drake kicked up dust after everyone and their mother started using the supadupa flow, his signature at the time. More recently, Drake appropriated the “Migos flow,” which contributed to the incessant use of eighth-note triplets for the rest of 2014.

Ultimately, Cole is saying that white artists will always be knocking on the door of black music, but it’s not until black artists reject their own creativity in favor of “what’s hot” that white artists really start to take over.

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