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With that said, if people adopt technology, just as they do a child
You would have to keep feeding into the technology to keep it alive.
It’s scary to venture out and take a guess as to how many more technologies subconsciously force you to keep coming back for more. Some are a lot closer than you think…..
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Most people over the age of 65, on the other hand, are connected with someone in one form or another. They have lived life to the fullest and now have a healthy knowledge of how things work.
(Couple of wise asses.)
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What is this?
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If you’ve ever been in the market for a new electronic device, this statement should come as a no-brainer.
A person I know owns a 40+“ 1080p HD television. He purchased the T.V. sometime in 2007. Recently, I made a similar purchase. The brand name wasn’t big but my 42” HD T.V. serves the same exact purpose as his. The prices of each T.V. was over 2000$ and 300$ respectively.
The only difference between the two televisions is that the 2000$ T.V. throws light on the backdrop of the T.V. It looks pimp.
What’s the difference?
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What is this?
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Remember the big boss who didn’t like putting his location in his Movie-Go'er app?
Learn from his mistake.
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What is this?
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The goal of a brand.
The collection of ideas that will help reach this goal.
It keeps an idea fresh.
It keeps an idea clean.
It keeps an idea sexy.
Here is a literal brand brief:
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Apps like this Movie-Goer one the execs are discussing aren’t allowed to just automatically know your location. You need to give the app PERMISSION to say “Hey app, this is where I am. Now find me. Then find me a theater!”
The Digital Marketers weren’t aware of this.
“Digital Marketers”
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Instead of relying strictly on personal experience for a focus group, sometimes executives will continue to make the mistake of not seeing a bigger picture.
Above, a literal example of an executive not seeing the bigger picture.
