Blue Bottle – A Note About Today’s News
Perhaps you saw today’s news about our most recent investment round. And perhaps you’re wondering how it will affect your experience of our coffee and service. We’d like to take this opportunity to do two things: to thank you for all of your support thus far; and to explain, in as much detail as possible, our goals and vision for the future.
We will remain committed to our central principles as a company – the same ones that motivated us back in 2002, when we were roasting coffee in a 186-square-foot potting shed: deliciousness, hospitality and sustainability. As with the last investment round, we want you to taste this investment before you see it.
So what will change? Well, lots, we hope. We plan on opening an R and D facility to workshop green coffee, roasted coffee and the food that accompanies our coffee. We will be traveling more to source a greater percentage of our coffee directly, and working on deepening our relationships with our existing coffee-growing partners. We will be working on sustainable packaging that will let our customers enjoy our coffee for longer periods of time. We will (finally!) be releasing a bottled iced coffee that will be the equal of the iced coffee we sell in our shops. And we will be opening more shops. We like taking 100 percent responsibility for our customers experiences, and we plan on continuing this, even though it is a much more capital-intensive path. As we build new cafes in New York, the Bay Area, Los Angeles, we’ll continue to learn and listen. Our ultimate goal in becoming better, is to create a better experience for you.
We believe quite firmly that the specialty coffee industry is only as accessible as the people behind it. That’s why we’ll invest in the folks we hire, broadening and deepening our training curriculum, adding benefits like stock options and management training to our already industry-leading health insurance and paid time off policies. This will be possible in no small part because of you. By supporting us, you’ve helped us provide support to our employees. We’re deeply grateful for that.
It’s tough to tell what the future holds. If more than a decade of opening cafes, serving coffee in the rain and wrestling with finicky espresso machines has taught us anything, it’s that predictions are evanescent things. Here are a few certainties, though. You will be getting from us coffee and service experiences that are better than ever. You will find us in new and compelling locations. You will be presented with more detailed information about where your coffee comes from, and what it tastes like. You will be treated with the utmost care and consideration.
You will, in short, be seeing more of us. We’re excited to see more of you, too.
All the best,
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