It also gives artists the opportunity to take direct control of their commodity,
It’s part of the tech revolution that everyone and their mamma are calling the liberation of creatives. Guess what? They’re wrong.
Technology is obviously a powerful tool that has a tendency to disrupt, but these tech apologists never consider the most important factor in this discussion: Whose hands is it in?
For a while, as record sales took a dive, so did record label profits, but they have recovered incredibly well over the last few years. This is due to the fact they are now taking control of things like streaming music, performance and merchandise sales, etc. The internet could very well kill creativity if artists don’t smarten up and make better use of the net.
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