Another interesting characteristic of Yeezus is its context in terms of commodification.

from SR_thePangloss – #NewRules, New Slaves, and the Hip Hop Machine on Rap Genius

Meaning

Most artists aren’t going to sell 350,000 albums in a week, without some serious promo. In this sense, the success of Yeezus certainly represents that privileged position in Hip Hop that ‘Ye commands.

Still, he stands as an example of what can be done when you put your heart and soul into music. He’s made some hits that were strictly commercial, but these don’t make up a significant portion of his discography.

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