Or (2) co-opt it.

from SR_thePangloss – #NewRules, New Slaves, and the Hip Hop Machine on Rap Genius

Meaning

When an issue or movement becomes too big to ignore for much longer, the media will then appropriate that issue and frame it in a way that serves their interests.

Subcultures tend to communicate through commodities, i.e. Punks wore Doc Martins, B-boys wore track suits, etc. What this means is that subcultures are particularly open to capitalist co-opt. For this reason, the elite media tends to portray them in a harmless light, often times, getting some old reporter to go out and assimilate into the subculture in some way. Good times…

From the New York Times

Note: This article was written 16 years after DJ Kool Herc laid down the first “break” during a house party at 1520 Sedgwick Avenue.

To help improve the meaning of these lyrics, visit “#NewRules, New Slaves, and the Hip Hop Machine” by SR_thePangloss and leave a comment on the lyrics box