Or (2) co-opt it.
When an issue or movement becomes too big to ignore for much longer, the media will then appropriate that issue and frame it in a way that serves their interests.
Subcultures tend to communicate through commodities, i.e. Punks wore Doc Martins, B-boys wore track suits, etc. What this means is that subcultures are particularly open to capitalist co-opt. For this reason, the elite media tends to portray them in a harmless light, often times, getting some old reporter to go out and assimilate into the subculture in some way. Good times…
From the New York Times
Note: This article was written 16 years after DJ Kool Herc laid down the first “break” during a house party at 1520 Sedgwick Avenue.
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