I want people to this album when everything's closed. When everything slows down and quiet.

from Childish Gambino – Open Letter on Instagram on Rap Genius

Meaning

http://youtu.be/9O3gq-yIno0?t=1m22s On Christmas, stores and shops are closed to observe the holiday. Donald wants people to listen to his album when you’ve got literally nothing to do. He doesn’t want people to hear it hastily on their way to work on the crowded subway, or as you’re shopping for groceries. He wants this album to be listened to as an activity, with undivided attention. The fact that he included an entire script with the album backs this up: He meant Because the Internet to be an immersive experience, not a casual one.

The fact that he left out a verb could be seen as further explanation of what he wants out of this album, likely wanting what people do with it (hear, listen to, experience, etc.) to depend on what they truly want or need to do… or maybe he was just writing too fast

To help improve the meaning of these lyrics, visit “Open Letter on Instagram” by Childish Gambino and leave a comment on the lyrics box