My biggest regrets are the moments that I let a lack of data override my intuition on what's best for our customers.
Groupon is absolutely in the data business. From Crain’s Chicago Business:
There is a bigger opportunity for Groupon beyond attracting and retaining merchants for its daily deals business. As a credit-card processor, Groupon will be privy to massive amounts of data on what small-business customers are spending beyond daily deals. Such data is what big brands such as retailers really want to better target their marketing. Groupon has long sold investors on the value of its subscribers, which is essentially an email list of more than 150 million people, though the company no longer discloses specific numbers.
That list becomes more appealing as Groupon gathers more data about what types of deals they’ve purchased. The same is true for Amazon.com or banks that issue credit cards. Because of privacy laws, such data is aggregated and made anonymous, but batched together, it allows Groupon to serve up pools of customers with similar spending or demographic characteristics.
Mr. Harper wouldn’t say what Groupon will do with the data. “We’re not using it for marketing or targeting. But we absolutely think we can use it to help merchants target and retain their customers better.”
Long-term, however, “We don’t know how that data is going to be leveraged,” he said.
To help improve the meaning of these lyrics, visit "Groupon Farewell Memo" by Andrew Mason and leave a comment on the lyrics box