Technology Is Meaningless Unless It Changes the Way We Behave

from Shelly Palmer – Digital Wisdom (Chap. 2) on Rap Genius

Meaning

This is one of my favorite phrases. But I should really say it differently. I often ask my readers to substitute the word “tool” for the word “technology.” Tool sounds more accessible and less wonky. Either word works here.

I also need to qualify this phrase — necessity is the mother of invention. Just because it doesn’t change behavior on a mass scale doesn’t mean that the new tool doesn’t solve a problem — it just means that unless the problem is common to a fairly large or financially significant audience — as an investor, business person or general consumer, it is not something you need to pay much attention to.

To help improve the meaning of these lyrics, visit “Digital Wisdom (Chap. 2)” by Shelly Palmer and leave a comment on the lyrics box